Blog

What’s Really at Stake here?

Jan
05

The New Year is usually the ideal time to stop and plan the next 12 months and list any changes we want to make. Change can be a difficult “thing” to deliver. We start with the enthusiasm of a recharged soul in early January and by March the business is back doing exactly what it did 12 months ago.

Earlier in 2011, I wrote about how to improve your chances of success when I took a very generic model I had stumbled upon and applied it to online marketing. You can read more about it here.

http://www.websitemarketing.co.nz/blog/simple-way-create-powerful-website-marketing-plan-2012

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Mr and Mrs Website - Show me the Money!

Jan
04

It all started with Tom Cruise yelling it in his office in the movie “Jerry Maguire” as he played a struggling sports agent trying to make a mark and convince an athlete to join his sports marketing business. Recently “Show me the money” arrived on our screens again - this time as as one political leader asked it of his opposition to highlight a perceived weakness in his financial calculations.

Four simple words that in both instances did a great job of cutting to the nub of the issue.

So how about we ask the same question of your website?

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Six Online Marketing Myths Busted by Email Marketing

Dec
14

Last month’s article on email marketing and the conference call on the same subject area achieved the desired result.Afew more customers have launched their first email marketing campaign and are now starting to reap some of the many rewards this strategy can produce.All good news.

Nevertheless, there are a few customers out there - we know who you are :) - who are stubbornly refusing to move forward into the land of email.So for them I present these six online marketing myths all busted with an explanation on how an effective email marketing strategy can come to their aid.

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