It would seem that fishing has now gone all hi-tech. The other day, while wandering along a stretch of Coromandel beach with my ageing and mad Spaniel, I noticed a couple on their quad bike carrying what look like to be a orange torpedo down to the water’s edge. Mello, my Spaniel, was as interested… Read more »
Every month we hold a customer conference call that all of our customers are invited to join. At the beginning of these conference calls we have a section on what is new in the online marketing world that we believe is worthy of your attention. Below is a video of the introduction of Novembers conference… Read more »
“So is email marketing dead?” Not one of the first questions I was expecting from the group in front of me but, nevertheless, one worthy of a deep breath before I hacked out a response. Here I was co-tutoring a course on email marketing for the University of Auckland and 15 minutes into my first… Read more »
The Apple iPhone 5 is coming to NZ and most website owners are missing out on the opportunity this represents as it adds to the rushing tide of Kiwi Smartphone use. But first let’s just cast our mind back to when it all started. It wasn’t all that long ago. In fact the first iPhone… Read more »
Five Common Stumbling Blocks to Optimising a High Volume Email Campaign Management Process and How to Avoid Them We always recommend email marketing to be part of every online marketing plan. Somewhere, in some way, there will be a requirement to talk to either prospects or customers on a reasonably regular basis via email. For… Read more »
Each month we invite customers along to our conference call. This month we talked about the use of Video in your Online Marketing. At the start of the call we run through any “new stuff” that we think is worthy of attention. Here’s a clip of the “new stuff” we covered in July.
I am reliably told that successful baking is a lot like chemistry. All you need to do is follow the instructions, add in the right ingredients in the right order and you are all set to create the same successful outcome of your “experiment” every time. Somehow, it never seems to work the same way… Read more »
Early this month I did the overseas conference thing with email marketing. It was a couple of years since I last attended and a lot had changed in email land since then. So I decided that it was again time to spend 12 hours in a confined silver tube to experience all there was from… Read more »
This month’s conference call was all about how to optimize a website for those selling big ticket items. (Customers will be able to access a recording of the call either from the monthly CD they receive or from a link in the customer portal part of our website.) Selling large, costly and most likely complex… Read more »
I received my first HTML email marketing message in 1999. I had just been hired to establish an email marketing technology start up. It was during the “dotcom” craze – a time flush with cash but funnily enough devoid of any SPAM. The business I worked for was part of a small “stable” of Internet… Read more »
